Olivenluden 1830 (“The Olive Grove 1830”)
“Krissa has been a truly competent and exceptional employee who has added professionalism and visibility to our company, which we were lacking in. Through her detail-orientated and creative eye, every image and communication conveyed to our customers has been in line with our concept...”
Initially hired as an external consultant to audit, provide recommendations and execute digital marketing best practices during the height of COVID when digital communication and online sales were critical, and a fresh approach was needed to cut through the noise. After the success of this project, I went on to work internally for Olivenlunden 1830 for another year, helping them define and improve their digital landscape during a significant change of ownership.
Key Assignments
Digital Marketing Strategy
Development of strategy & budget with
a focus on traffic acquisition, brand awareness and webshop leads through PPC, display ads, social media, creative partnerships, email marketing and SEO. Board reports prepared. Key point of contact with external vendors.
Social Media Marketing
Responsible for creating a regular, impactful and cohesive communication plan to support rebranding phase, increase visibility, educate and promote seasonal campaigns. Success with viral competitions, brand ambassador program and influencer marketing.
Email Marketing
Design, copywriting and scheduling of promotional newsletters and standalone emails using Mailchimp. Partnering with Copenhagen-based 3rd-party vendor, Hello Retail, to begin triggered emails and personalised content. List segmentation to send geotargetted offers and updates.
Photography, Video & Design
Product, food and event photography + banner design for website, emails and display ads. Also produced campaign videos and worked on adapting brand video from parent company in France.
E-Commerce
Maintenance & enhancements, bug fixing, installation of product recommendations and personalised search leading to higher AOV and 7x more conversions for those touchpoints.
New Website Build
Project Manager for Magento-WooCommerce migration featuring
brand new design, click-and-collect, bundled products, loyalty club, recipe builder and new ERP/POS system.
Make it
memorable.
The videos below capture some of my favourite moments working with Olivenlunden 1830 in Norway, working with local artists, food pioneers and urban farms to build brand authenticity through community building, collaboration and memorable experiences.